Main Squeeze Brand + Packaging
The new and improved branding of the citrus squeezer focuses on creative packaging that inclines buyers to purchase the product through design. In addition to the design, another goal was to create more sustainable and earth-friendly packaging. The core objectives of the re-branding were to be inviting, relate to the product, and emphasize the color of citrus fruits; for example lemon and limes.Created in Unversity of Kansas Course: Designing Understanding
